Questions To Help You Decide On The Content Needed For Websites

SEO Company

When it comes to building websites, content is a necessity! Without content, your website is like a blank piece of paper or an empty toolbox – there is nothing to help or equip your visitors.

The challenge is often putting together all the right content needed for websites. Let’s take a look at a few questions that will help you during the web development process to figure out what content is important.

Here are the questions to help you decide on the content needed for websites

What are you trying to achieve by building the website?

So you know you need to build a website, but why exactly are you doing it? For more info check SEO Agency in London.

Before even starting to put your content together you need to figure out what you want the website to achieve and primarily communicate.

You need to determine what the business should look like, how it should position itself online and what components will be critical in making the business a success.

Take a look at competitor websites to help you determine the type of content you need for your site. But remember, every industry and business is different.

Who will your website visitors be?

Your website must focus on your visitors’ interests and needs. You need to ask, “What’s in it for them?”

To provide visitors with what they’re looking for, strong content must be developed in the form of products, services and intellectual property – all of which needs to constantly evolve in order to stay fresh and relevant.

Think about what the visitor would search for and make it easy for them to find it. People are coming to your website for your content, so make sure you create contextual, purposeful content.For Top web development company in New York visit RavisNY.

What will your website look like?

Decide how you will connect and communicate with visitors: will they purchase products, read case studies, subscribe to newsletters, scroll through blogs or engage with an online community?

This will help you determine what pages you will need and the type of content you will need to generate. Remember to make your website easy to navigate and SEO must be a top priority.

Content is king

There is a saying in the digital world that content is king. This means that your content is:

More important than the design of the website.

Most likely going to be what differentiates you from your competitors.

Not limited to the text only. Images and multimedia (e.g. video and audio) also make up your website content.

Here is some of the essential content needed for websites:

Text

Business overview

Descriptions of each product and/or service

Useful case studies

Testimonials

Frequently asked questions

Contact information, for example, look at EWN’s contact page information.

Images and multimedia

Product/s

Staff members

Instructional videos (if applicable)

To be effective, you need an effective strategy when developing and maintaining your website.To know more information on SEO Services visit Stsoft

Don’t compromise on design and content. Contact us if you need more assistance with your website design and content.

Continue Reading

What Are The Basic Principles For Effective Ecommerce Website Design

Oksociety

Putting together an ecommerce website can be a daunting task. Here are some basic principles for effective ecommerce website design to get you started.

While you need to ensure that the design of your online store is unique, you can learn a lot from existing successful ecommerce platforms.

There is no need to reinvent the wheel. Let’s look at what works and why so you can ensure you get these design basics for ecommerce right first time.For more details check PPC Agency in London.

The “no-brainers”’ for effective ecommerce website design are that the site must:

A. Be highly responsive

B. Have an easy navigation structure

C. Be secure – security must be kept up to date at all times

Here are some other general web design tips for beginners.

Basic principles for effective ecommerce website design

Capture your visitors with your photography (or video)

Your product is your hero – the thing you are here to sell and the thing your user is here to buy.

Highlight its best side, its amazing features, its dazzling colours, its textures and how it works, how it makes life easier and why the user needs it in their lives.

Since online shoppers will not be able to physically interact with your products, you need your photos to do that for them. To know more information on SEO Services visit Mpculture

By using different angles, size comparisons and zoomed in details you allow shoppers to experience the product and create desire.

Cleverly catalogue your content for easy searching

Making sure your navigation is logical and that products are easy to find with onsite search functionality will greatly improve your user’s experience.

Imagine a grocery store decided to put the yoghurt with the chips and other snack food. No one would find it. After a certain amount of browsing the refrigerated dairy aisle, a shopper is likely to leave, assuming you do not stock yoghurt.

They will not return to buy yoghurt from you, or tell a friend how good your yoghurt is. They are gone – a lost customer and at least one lost sale. Have a look at Takealot.com who are the search masters!

Create confidence

Online shopping does create opportunity for fraudsters. Shoppers need to be sure that your ecommerce website is legit.

The number one way to create trust is to make your contact details visible and easily accessible (even a physical location, if relevant), and to make sure you respond to any queries quickly and professionally.

Some other ecommerce website design basics include having a privacy policy and website terms, FAQs, customer reviews and active social media accounts.

Carefully consider your microcopy

Microcopy is all the little bits and pieces of copy on your site that explain to a shopper what to do. If you want people to buy something, you need to sell them with your words.

Microcopy adds to your online store’s personality and can help influence a shopper to buy, but most importantly it is the instructions for your shopper to follow to successfully buy your product.

Convert with customer interaction

Encourage your shoppers to share what they are buying, comment on the products they have purchased and share their wishlists.

Once you get these ecommerce website design basics implemented you can start to drill down and focus on the finer details, such as your product pages and checkout process. More on that from us in the future.

Continue Reading

What is Traditional & Digital Marketing?

Kmindia

The debate between traditional and digital marketing is long and lasting. It ultimately comes down to which one fits the needs of your company. When trying to choose between traditional and digital marketing, why not look at both.

Traditional Marketing

Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.For  Digital Marketing Agency in London check Vivid SEO.

Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper.

Traditional marketing plays an important part in reaching local audiences. Ads can be kept for a long period of time, if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing.

Digital Marketing

Inversely, digital marketing is … well … digital. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us.

Promoted tweets, influencer trips, and Tasty videos are all examples of digital marketing and how expansive it’s become. Even Googling “What is TikTok?” is evidence of effective digital marketing.

As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more direct way to connect with target audiences globally.

Digital marketing is essential for businesses today. It’s become routine for consumers to conduct research and make purchases online. Just this week, I’ve looked up lunch spots, priced couches, and picked an eye doctor — all using the internet.To know more info on SEO Services check Aryavarta

With all this information, which route should your company go with?

Continue Reading

5 Steps To Get More Likes On Facebook

Scriptcafe

So you’ve successfully opened your first business and have even created a social media account on Facebook for it; now what? With millions of Facebook users all over the world and in your own neighborhood, you want to reach as many of them as possible.

You start by creating an effective social media campaign and get the word out that your business is here to serve your customers’ needs and offer them something your competition doesn’t. You’re doing well so far, but you need to increase the “Likes” that your followers give your Facebook business page.

How do you do that and why would you want to? If users click the “Like” button on your business page, your page updates will appear on their news feeds on the very first page they see when they log in. This gets them to read and click the posted updates which lead them to your page.

Getting people to “Like” your page is accomplished by providing interesting and relevant content and by frequently updating your page How do you do this?

By following Vivid SEO’s 5 easy steps, of course!

STEP 1

Update your Facebook business page frequently. Doing so will ensure your customers watch for updates and share the fact that you post often. If people visit your page but do not find updated or interesting information they will probably not return. For Affordable SEO packages in London check Vivid SEO.

STEP 2

Add the tag line “Like us on Facebook” to all of your advertisements. Put this tag line on your print, radio and television ads and direct mailing campaigns. Add it to your business cards, brochures and any other printed materials.

STEP 3

Offer incentives for people to “like” your business page including contests, discounts and coupons. This will entice individuals who might not normally visit your page to like it.

STEP 4

Advertise on Facebook. You can have your ads appear on the pages of Facebook users, even user profile pages. When a user’s friend likes a page, a notation of this appears on the user’s pages.

STEP 5

Share your business page with your friends by clicking the “Suggest to Friends” button. This message drives individuals to view your page. Facebook even provides a useful “Find us on Facebook” badge that you can download and embed onto your website. To know more info on SEO Services check Orsp

As you can see, it doesn’t take a lot of time or effort to build Likes on your Facebook business page, just a little strategy and a couple of minutes out of your day. You could even do this while you are taking a break for tea!

Continue Reading

5 Myths About Social Media Marketing Services:

SEARCH ENGINE OPTIMIZATION

In a previous article, “Debunking Myths About Social Media Marketing”, we took a look at some of the most common myths surrounding social media marketing and debunked them.

And now, we have five more social media marketing myths to debunk to help you get the most from your own social media marketing campaign and not make the same mistakes many other businesses have made.

Many businesses choose to outsource their social media marketing campaign because they don’t have either the time or the expertise to do it themselves. For Digital Marketing Company Check Vivid Digital

In fact, many small business owners looking to grow their business using social media marketing listen to and believe some of the more common myths about social media marketing services and end up avoiding using them.

However, there are some misconceptions that they should know about social media marketing services before choosing to run their own social media marketing campaign.

Here are Five Myths About Social Media Marketing Services:

1. They only deal with social media platforms:

In reality, most social media marketing services also provide full service online marketing campaigns. They understand that social media is only part of the equation and it’s not effective to focus only on that aspect.

They may also deal with paid advertising, email marketing, SEO, content creation and other types of online promotions.

2. They do the same thing over and over again:

It’s true that social media marketing services put a lot of focus on the basics, but it’s not the only thing they do. They see new developments in the social media environment and adapt to them.

These professionals understand the market and optimise their campaigns as needed. For more details Visit SEO Agency London

3. They always know how to use social media ads:

Some social media marketing services may give an impression that they can effectively implement social media ads. They might only focus on increasing the impressions based on the client’s budget and then move on to another advertising project.

You should make sure that the social media marketing service you choose rotates their ads weekly and keep the content fresh.

4. It’s always a good thing to outsource all of your social media responsibilities:

You should know that dealing with social media marketing can be tricky. You should also know that the agency you choose doesn’t have to take over your marketing campaign 100 percent.

Business owners and in-house marketing staff shouldn’t be completely removed from regular marketing tasks. Clients should still have significant involvement in their social media marketing and they should be able to decide the general direction of the campaign.

5. They always provide good training:

Clients often have little knowledge or experience of social media marketing. The best agencies do provide on-going training sessions for clients. These could be included in the contract agreement. Check for SEO Services in Tamc2011

As an example, the service may include bi-monthly sessions to train internal staff about the latest developments in social media marketing. However, not all agencies provide this and if you want to maintain involvement, it is important to stay well informed about the latest social media marketing trends.

If your business could use a boost online or your social media campaign could use some expert advice, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

Continue Reading

What Are The Top PPC Strategies For 2019

Vivid Digital

Have you tried creating your own Pay Per Click campaign and found it to be too challenging or that the results were great enough for the amount of effort you put into it?

If you are looking for effective PPC strategies that can take your paid campaigns to the next level, keep reading as we are going to share our top PPC strategies for 2019. For Digital Marketing Company in Hyderabad visit Vivid Digital

These are strategies that you can use for your Facebook ads, your search ads, native ads and more:

Utilise Messenger Marketing-

Messenger marketing is shown to be much more effective than email marketing and News Feed marketing combined. It also has a much higher, and faster, open rate.

Reverse Engineer Your Conversion Funnel-

instead of pushing leads through your conversion funnel faster, try increasing the time you get them engaged with your ads. This will also show you what is actually working in your PPC campaign and what isn’t.

Remarket By Your Long-Tail Keywords-

if your long-tail keywords aren’t providing the results you want, remarket them. This means to utilise the data provided by the UTM parameters to find a new target audience that is similar to the one that your ads have the most success with. For website design services in Hyderabad visit Vivid Design Consultants

Spend More On Advertising-

most small businesses set a very limited budget for there advertising and this can limit their potential. By contacting a digital marketing firm and spending the extra money, you will begin to see more clicks on your ads as people begin to see your brand more often in their feeds.

To find the best digital marketing agency, look online for reviews and see what other customers have to say about them. If you took a look at the many Vivid Digital reviews online, you would see that our customers come to us for results.

Create Off-Topic Content-

if you want to build brand bias, creating off-topic content can be the most effective ways to do so. New visitors to your site often have low brand affinity which can result in lower click-through rates and conversion rates. By creating off-topic content, you are providing site visitors with value through your content, thus creating brand affinity and bias.

Turn Off Audience Network-

in Facebook Ads, you have the option to turn off Audience Network. By doing this, you can eliminate up to 90% of click fraud from untrustworthy sites. Check for SEO Services in Tamc2011

Continue Reading

How To Use Influence As An Advantage In Marketing With People

painpeters.com

When most businesses think of using influence, it often comes down to using persuasive techniques or a brand that speaks to a large number of customers. Influencer marketing is using influential people to bring the business straight to consumers, on a more human level.

When it comes to comparing the persuasiveness of a 30-second generic ad vs a 30-second review by a former client, most people would rather have a former customer persuade them why the small business is worth their time because those people talk to them. A generic advertisement talks at them and doesn’t establish the human connection that a case study does. For more information visit SEO Company in London

Influencers can be anyone who can cause a change in a mindset or a behaviour, as long as they are persuasive an Influencer doesn’t have to be popular. The only benefit they have to bring the company is the ability to make them buy from the company they endorse, and every good influencer uses three tactics to achieve this goal.

First, the influencer can reach a large number of people either through social media, television, or another form of communication.

Then they will use their creditability on topics to gain trust from the audience, for example, if a perceived expert in fashion talks about a new trend, that person has high credibility, where if that same person spoke about dogs they wouldn’t gain the same level of credibility because they are not perceived as an expert.

Finally, the art of the sell is used to explain why the product or service benefits the audience, and most influencers are able to bring the audience around to their side with good communication skills and understanding.

Social media, Instagram in particular, is a good source for every small business owner to find key influencers, with most influencers having large numbers of followers for Instagram and other social media sites. With Instagram being very popular, especially among millennials, it’s a good bet to start looking for a target audience there.

Then an influencer can be hired to advertise a product, share a link, or make a post describing the product or service of a small business. The followers can then use the credibility of the influencer and be much more likely to click on the link or post that takes them to the company’s webpage or the Instagram account of the company. For more info on SEO Services in London Check midasedu.in 

Buying likes and followers for a social media page that is just for the company along with an Influencer’s endorsements can also boost the revenue and traffic to the website. By having the company’s Instagram account have several followers and likes, it will encourage those brought to the page by an influencer to stick around and endorse the posts on the page.

By using Influencer marketing and buying followers, it can produce a double team of revenue and traffic to the company’s social page and the website, allowing for more users to take a look at the products and services the company offers.

Continue Reading

The Top 4 Steps Of Social Media Issue And Crisis Management

SEO Company in Hyderabad

According to Salesforce, 55% of ‘high performing’ customer service teams say they can predict customer service needs more than 80% of the time, and with more customers now expecting instant responses it pays to have a plan in place to avoid any problems on social.

“Reputation is a core element of organisational success. Having great financial stewardship, brilliant management, processes and quality services or products will underpin all organisations. In competitive markets, reputation is *the* major differentiator – and this is driven by people, communication, behaviours and action.”

“Social media is the public proof of who you are, how you communicate, your behaviours and your actions. If there is any discrepancy between who and what you say you are and your actions and behaviours, then it’s a great space for your detractors to make that abundantly and publicly clear. So the stakes are high.” For Digital Marketing Services Check Vivid Digital

With this in mind, here are four steps to issue or crisis management on social media. 

1. Response

Responses are critical to the way your organisation is seen by customers and should be a direct result of the work done in the identification, evaluation and escalation processes. Problems that have been planned for should have pre-approved responses to provide consistency and cut-down response time.

Identifying this type of issue quickly is crucial and organisations should be prepared to rapidly evaluate and escalate them to the crisis team. Dependent on the issue or crisis the team should decide if it needs to respond and/or if it needs to make any changes – e.g. bring in another team member.

Not all issues require a response, however, dependent on the severity of the problem, it may be appropriate to issue a response online directly (e.g. social media) or release a statement (e.g. press release). It’s important to agree on how and who in the business will respond to issues and crises – an issue of greater severity may require a response from someone more senior, in a different medium, for example.

Here are some key considerations for distribution of response statements:

A. Twitter is effective for rapid responses

B. Organisations’ own websites, media centres and blogs are the most formal place for a response

C. YouTube and native video on Twitter, LinkedIn and Facebook are possible options to give the organisation’s spokespeople an opportunity to respond directly and at speed

D. Facebook or LinkedIn posts can be suitable places for longer form responses

2. Escalation

The escalation process is typically predicated by the evaluation system your organisation has in place and is often dependant on company size and resources.

Organisations that use a traffic light system to evaluate issues may use parameters to guide escalation. For example, a ‘green’ issue may be best placed to be picked up by a customer service team, product manager or social media manager. Whereas a ‘red’ issue (crisis) would likely warrant much more senior involvement – CEO/executive board for instance.

Take this example from KLM. As flight delays are a common issue that customers turn to social media to resolve, there was likely no need for escalation beyond the social media manager or customer service team. The team was able to respond in a timely fashion, thus mitigating any further problems.

However, in moments where crises arise, it’s important that organisations mobilise as quickly as possible to quell any damage, which leads some businesses to assemble a ‘crisis team’. This team typically consists of whoever is responsible for social media, senior PR and communications, customer service, HR, legal, operations, technical and product or marketing experts.

Dependent on the issue, in terms of severity or category (e.g. site down for an extended period of time) additional people (e.g. the tech team) may be better placed to respond and monitor the problem.

3. Evaluation

Once identified, issues need to be assessed and prioritised.

Here are a few questions your organisation could use to frame its issue/crisis assessment:

A. What is being said? What is the seriousness of the issue?

B. Who is saying it? What is the influence or authority of the person who posts it?

C. How often is it being said? Is the issue becoming increasingly visible or fading away?

D. When is it being said? Is the issue having an impact at a significant time (e.g. new site/product launches)?

E. Where is it being said? Is the issue on a public platform (e.g. Twitter) or a private group or closed vertical social network?

Once these questions have been considered, organisations can start to categorise the importance of an issue and the speed with which it should be handled. This needs to be done quickly to mitigate further problems and prevent a crisis.

This assessment and categorisation process differs from organisation to organisation, with many opting for a simple scoring/traffic light system and others (often larger organisations) using social media monitoring software to track keywords and phrases, influence and volume.

More sophisticated software has the ability to categorise social posts according to criteria such as location and sentiment. It’s important to note that software shouldn’t replace humans entirely in this stage of the process, as context cannot always be identified even by the best AI tools.

4. Identification

Identifying crises (scenarios that would stop your business functioning) or issues (less serious challenges) is an important part of any social media strategy.

To do this most effectively, a social listening process needs to be established. Businesses should have at least one person that is responsible for the process of checking online media and social media on a daily basis.

There are a number of free tools – Tweetdeck for instance – that businesses can use for social media listening, but also plenty of more sophisticated options that may include extra features such as logo recognition or sentiment analysis.

The identification process should always start with a consideration of what scenarios are likely. Once these have been established, you can get more granular and consider which keywords or key phrases to track using social listening tools to quickly identify specific issues.

Continue Reading

What Is Social Media Strategies & Donor Cultivation For Non-Profits

SEO Services  in London visit Vivid SEO

Non-profit entities are essential to almost every slice of life. Whether talking about an organization that provides relief for disaster victims, promotes health and comfort for the less fortunate, initiates educational opportunities for impoverished youth, or furthers artistic pursuits and funds enrichment institutions; non-profit groups are responsible for bringing to life countless worthy projects around the world. The most important issue facing today’s non-profit organizations involves building and maintaining a level of support that will make possible the noble causes to which they aspire.

Though the tried-and-true methods of raising support for non-profit groups can still be a fruitful source of donations, the Internet provides a wealth of new opportunities that can allow organizations to reach more potential donors and secure greater levels of support than ever before. Among these new ways of garnering support over the web are the slew of opportunities available through social media. Social media allows non-profit groups to deliver an appeal for support across a greater landscape as well as serve as a rallying point for like-minded individuals to pool their resources to reach fundraising and awareness goals.

In order to maximize the awesome potential that social media outlets afford non-profit agencies and causes, these vital topics should be examined and addressed thoroughly. For more info visit SEO Agency London

Establishing a social media presence.

Getting started on social media is a critically important step in establishing a flourishing cog in the fundraising wheel. Unlike beginning a personal social media profile, day one for a non-profit should involve establishing a presence that mirrors the mission of the group above all else.

One way to ensure a solid start is by taking the time to first define the group and its mission. If the non-profit organization is new, establishing this mission before opening a social media account is made easier by the fact that a mission statement and statement of intent and goals can be geared toward the unique parameters that are dictated by social media; meaning, creating a more succinct message to appeal to the constructs of the most popular social mediums such as Facebook and Twitter.

If the organization is already established and venturing into social media as a way to augment its support outreach, crafting an online presence through social media will entail boiling down the organization’s mission to be more “postable” in the various forums the online avenues provide.

Using social media to its full potential.

Once the social media profile has been created and steps have been taken to attract those who are most likely to support the cause, managing those new relationships becomes the most important aspect of the venture. These keys are essential to maintaining a thriving donor stream using social media:

A. Keep followers in the loop related to ongoing projects and goals.

B. Deliver news related to progress in specific areas of the group’s cause.

C. Recognize the support of donors and deliver “thank you’s” to those who have helped.

D. Define the ways that supporters can help (other than through basic monetary nation).Cultivating donors and calling supporters to action.

A social media platform is best used when it educates supporters on the benefits of their assistance. Using the platform to inform donors on the ways their support has helped and showing appreciation for past support – in as specific of terms as possible – encourages further support. Defining other ways supporters can help the cause, through sharing and urging others to join, is a way to build a social media following and encourage more donations.

The most important part of any fundraising appeal is a call to action. While some supporters will be motivated to act regardless of the post, many others will need a call to action to get involved.

Social media can be a significant help in increasing an organization’s donation stream. Utilizing all that social media has to offer will enable a non-profit group to accomplish its goals and allow for new frontiers of its mission to be envisioned.

Resources:

www.theguardian.com/voluntary-sector-network/2014/jan/23/how-social-media-can-change-fundraising

www.exacttarget.com/blog/5-simple-tips-for-fundraising-with-social-media/

www.slideshare.net/See3/3-ways-to-use-social-media-for-fundraising-slideshare

Continue Reading

What Is The Importance Of Paid Social Media Campaign

SEO Company in Hyderabad visit Vivid Digital

Paid social media campaigns are important to make an impact on your audience. Organic posting is no longer enough for businesses to be seen.Social Media still feels like the wave of the future. However, understanding how to use it to grow your business is essential in reaching your maximum audience.

The amount of people using social media is increasing daily, and trying to keep up with every new app can be difficult for companies to tap into. Does this mean you have to do this alone? Of course not, hiring a company to manage and run your social media accounts allows your company to really reap the benefits of being social media savvy. For Digital Marketing Companies Check Vivid Digital

Measuring success, is translating into likes, views, and conversation, for example cable companies used to judge shows based on ratings. Since streaming channels have become the source of entertainment, and measuring ratings has become difficult, cable companies now judge a show’s success on how many people are talking about it on social media.

Similarly, small businesses can really find success in social media campaigns, gaining the publics interest and trust outside of personal interaction, is online. Customers love to rant and rave about their experiences to their friends and families, and the fastest way to do so is on social media. So, why not start the conversation?

Starting a paid social media campaign can seem scary. You might ask yourself where do I start, and how different can it really be from an average campaign? Well, what is interesting about all of these social media outlets is their drive to help companies reach a larger audience. For SEO Agency in London visit here

Sites like Facebook, and Snap chat really thrive on business interest. More importantly, it is cost-effective, and flexible to any budget. Campaigns can become really creative, with all of the technology at the disposal of social media. Sites are realizing the strong interest and are making themselves more accessible, for companies to expand their brand.

As cost-effective as paid social media campaigns can be, simply paying $5 on Facebook to reach x amount of people isn’t enough to make an impact. Paid social media campaigns take time, and social media allows companies to be flexible in the sense that they get direct feedback from consumers and adjust accordingly.

It comes down to the measurements, sure you paid so much money, but if it doesn’t translate into an increase of views, likes, and conversation then you haven’t really maximized consumer interest. At the same time if you aren’t spending some money then you are not exhausting the full potential your company can have. As blogger Justin Lambert said, “Brands have an ultimatum: pay to play or forfeit the game.”

Continue Reading