Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. Fortunately, it is easy to make your website more user-friendly.
Here are 9 ideas to get you started on making your website more user-friendly are as follows :
1. Accept online orders
Online shopping is a way of life now. People don’t like to be limited by store hours or location and don’t want to be bothered to have to go somewhere or call someone to place an order. Promo Search has full e-commerce capabilities, so visitors can easily place an order directly on your site. This gives your clients the freedom to do business when and where they want. It also expands your list of potential clients to the World Wide Web. Digital Marketing Companies in Hyderabad visit Vivid Digital
2. Improve Your Site Layout
Keep in mind that many users are now accessing websites via mobile devices. About 80% of internet users own a smartphone and they are spending more and more time accessing the Internet via their phones, especially as data costs come down and unlimited data is the standard.With that in mind, having a responsive layout becomes even more critical. Does your site look good on both desktop and mobile? It doesn’t necessarily have to look the same. It is more important that mobile users can see things without having to zoom in every few seconds and navigate easily throughout the site.
3 ..Make content easy to skim
People rarely read anything word for word, but they’re more likely to read and understand the content on your website if it’s clear and concise. The best way to do this is by employing bulleted lists. That way, your website visitors can easily skim your website for the information they’re looking for.
4 Pay Attention to CTAs
Do you have strong calls to action (CTAs) on your pages in locations that make sense? Site visitors who decide to buy or register for your newsletter want to know how to take the next step. Make this simple by using a strong CTA that’s easy to locate.Look at what payment processing platform Square does with their CTA button. They consider both a color that will pop against the background and even the wording of the CTA, which simply reads “sign up with Square.” They have also chosen to place the CTA button above the fold and additional information underneath. This allows the user to find the button from the minute he lands on the page.
5 Add search functionality
Have you ever been on a company’s website and left out of frustration because you were unable to find what you were looking for? Don’t let this happen to your web visitors! Adding search functionality makes it easy for visitors to quickly find exactly what they’re looking for.
6 Beef Up Your Contact Page
If you don’t have a straightforward way for consumers to contact you, you risk losing the trust of those who land on your page. About 51% of people state they believe complete contact information is something many websites are missing. If your contact is simply an email, consider beefing up this information. The more ways you allow a user to contact you, the better. Consider adding a toll-free number, a live chat option, a knowledge base, and user forum. These factors all add credibility to your site. For SEO Services Check here
7 Include your social media icons
A strong social media presence is a must for businesses who want to be successful now and in the future. If you have active social media accounts, add them to your website to grow your following. Your web visitors will love being able to connect with you in this less formal environment and you can keep them up to date on specials, hot new products and more via your social channels.
8 Choose Color Carefully
Choose the colors for your website carefully. You need a perfect balance between beauty and clarity. Not only does your color palette need to make sense for your industry, but the contrast between the background and text needs to be enough that the visitor can read text easily and not strain the eyes.Look at the bold colors the Van Gogh Museum uses on its website. The pop of red and the vibrant colors in the painting used for the background draw the eye of the user. Because the industry is art, the site can get a little more creative in the colors they use, combining colors for a palette that a more conservative industry, such as banking, wouldn’t use. This combination works well for this particular site. Although the white text on the partial cream background does not work well, the rest of the site is spot on.
9 Don’t make someone pick up a phone to get information
The more digitally dependent people become, the less we like having to do something as manual as making a phone call. Most of your visitors’ questions will be about products. They’ll want to know the material, the available colors, the imprint size and countless more answers. You could manually add all of this information and make sure you’re continuously keeping it up to date. Or you can use PromoSearch and all of the products from the SAGE database will automatically be added to your site, along with all of the product information.
Make Your Website User-Friendly
These eight things will instantly make your website more user-friendly, but the key to a site with good UX is to make improvements consistently. Take the time to ask your customers what tools would help them and add those to your site. Remember, the tools that are useful for an ecommerce site will differ from those that are useful for a blog.Test everything and try to see your site through the eyes of your target audience. Eventually, your site will become easier to use for your particular site visitors and potentially lead to more sales or new clients.