Open Rhinoplasty Or Closed Rhinoplasty: Which Technique Is Best?

Dr. Gurukaran, MRCS, DNB, M.Ch, Personiks

RHINOPLASTY

A common question relating to rhinoplasty surgery is what technique to use to obtain the best results. Rhinoplasty surgery has to do with the difference between open rhinoplasty and closed rhinoplasty. These are two varying surgical approaches used to reshape the nasal tip. The surgeon’s decision doing open or closed rhinoplasty techniques depends upon how the underlying nasal skeleton affects the desired changes in the shape and contour of the nose.

Open Rhinoplasty

Open rhinoplasty, also referred to as external rhinoplasty uses a “bridging” incision called a trans-columellar incision to join the incisions made within the left and right nostril. In this incision nasal skin is folded back giving surgical access and visibility to the underlying nasal structure.

This surgery is performed under general anesthesia or twilight sedation. The primary benefit of open rhinoplasty is that allows easy access to underlying bone and cartilage structure. This access results in improved accuracy for reshaping the framework of the nose to achieve desired contouring, which is not possible using the closed technique. Additionally, The open technique is best used when considering a revision rhinoplasty because the original structure of the nose has already been disturbed.

The downside to open rhinoplasty is that noticeable scarring is more likely. However, the scar is typically comparatively small and occurs at the smallest portion of the columella on the undersurface of the nose. This way, with precise execution and closure, the scar should only be faintly visible.

Closed Rhinoplasty

Closed rhinoplasty, also referred to as endonasal rhinoplasty, When performing the surgery, the surgeon places parallel incisions that encircle half of the nostril lining, this provides access to the underlying bone structure.

The greatest benefit of closed rhinoplasty is that it is performed by making all necessary incisions completely hidden within the nostrils. Because the closed approach is less invasive than open rhinoplasty, this technique emphasizes a shorter recovery period.

However, in closed rhinoplasty, the incisions of the left and right nostril remain disconnected, which hinders the placement of the nasal skin. The entire operation is performed through separate narrow surgical openings that limit visibility and surgical access to the underlying structure. In addition, this approach entails a greater probability of distortion of the nasal cartilage, since access to the frame requires an intense stretching of the skin. Nor does it allow complex tip remodeling to be carried out easily.

Which Is Best?

The practical difference between the two techniques is little, but the results are important. Without the columellar incision, the closed technique allows for faster operation and less inflammation during the recovery period. On the other hand, an open rhinoplasty allows greater precision for difficult noses and by altering nasal structures for more complex cases. With experience in performing rhinoplasty surgeries. The best approach for you is discussed during your consultation.

 

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How To Use Influence As An Advantage In Marketing With People

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When most businesses think of using influence, it often comes down to using persuasive techniques or a brand that speaks to a large number of customers. Influencer marketing is using influential people to bring the business straight to consumers, on a more human level.

When it comes to comparing the persuasiveness of a 30-second generic ad vs a 30-second review by a former client, most people would rather have a former customer persuade them why the small business is worth their time because those people talk to them. A generic advertisement talks at them and doesn’t establish the human connection that a case study does. For more information visit SEO Company in London

Influencers can be anyone who can cause a change in a mindset or a behaviour, as long as they are persuasive an Influencer doesn’t have to be popular. The only benefit they have to bring the company is the ability to make them buy from the company they endorse, and every good influencer uses three tactics to achieve this goal.

First, the influencer can reach a large number of people either through social media, television, or another form of communication.

Then they will use their creditability on topics to gain trust from the audience, for example, if a perceived expert in fashion talks about a new trend, that person has high credibility, where if that same person spoke about dogs they wouldn’t gain the same level of credibility because they are not perceived as an expert.

Finally, the art of the sell is used to explain why the product or service benefits the audience, and most influencers are able to bring the audience around to their side with good communication skills and understanding.

Social media, Instagram in particular, is a good source for every small business owner to find key influencers, with most influencers having large numbers of followers for Instagram and other social media sites. With Instagram being very popular, especially among millennials, it’s a good bet to start looking for a target audience there.

Then an influencer can be hired to advertise a product, share a link, or make a post describing the product or service of a small business. The followers can then use the credibility of the influencer and be much more likely to click on the link or post that takes them to the company’s webpage or the Instagram account of the company. For more info on SEO Services in London Check midasedu.in 

Buying likes and followers for a social media page that is just for the company along with an Influencer’s endorsements can also boost the revenue and traffic to the website. By having the company’s Instagram account have several followers and likes, it will encourage those brought to the page by an influencer to stick around and endorse the posts on the page.

By using Influencer marketing and buying followers, it can produce a double team of revenue and traffic to the company’s social page and the website, allowing for more users to take a look at the products and services the company offers.

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The Top 4 Steps Of Social Media Issue And Crisis Management

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According to Salesforce, 55% of ‘high performing’ customer service teams say they can predict customer service needs more than 80% of the time, and with more customers now expecting instant responses it pays to have a plan in place to avoid any problems on social.

“Reputation is a core element of organisational success. Having great financial stewardship, brilliant management, processes and quality services or products will underpin all organisations. In competitive markets, reputation is *the* major differentiator – and this is driven by people, communication, behaviours and action.”

“Social media is the public proof of who you are, how you communicate, your behaviours and your actions. If there is any discrepancy between who and what you say you are and your actions and behaviours, then it’s a great space for your detractors to make that abundantly and publicly clear. So the stakes are high.” For Digital Marketing Services Check Vivid Digital

With this in mind, here are four steps to issue or crisis management on social media. 

1. Response

Responses are critical to the way your organisation is seen by customers and should be a direct result of the work done in the identification, evaluation and escalation processes. Problems that have been planned for should have pre-approved responses to provide consistency and cut-down response time.

Identifying this type of issue quickly is crucial and organisations should be prepared to rapidly evaluate and escalate them to the crisis team. Dependent on the issue or crisis the team should decide if it needs to respond and/or if it needs to make any changes – e.g. bring in another team member.

Not all issues require a response, however, dependent on the severity of the problem, it may be appropriate to issue a response online directly (e.g. social media) or release a statement (e.g. press release). It’s important to agree on how and who in the business will respond to issues and crises – an issue of greater severity may require a response from someone more senior, in a different medium, for example.

Here are some key considerations for distribution of response statements:

A. Twitter is effective for rapid responses

B. Organisations’ own websites, media centres and blogs are the most formal place for a response

C. YouTube and native video on Twitter, LinkedIn and Facebook are possible options to give the organisation’s spokespeople an opportunity to respond directly and at speed

D. Facebook or LinkedIn posts can be suitable places for longer form responses

2. Escalation

The escalation process is typically predicated by the evaluation system your organisation has in place and is often dependant on company size and resources.

Organisations that use a traffic light system to evaluate issues may use parameters to guide escalation. For example, a ‘green’ issue may be best placed to be picked up by a customer service team, product manager or social media manager. Whereas a ‘red’ issue (crisis) would likely warrant much more senior involvement – CEO/executive board for instance.

Take this example from KLM. As flight delays are a common issue that customers turn to social media to resolve, there was likely no need for escalation beyond the social media manager or customer service team. The team was able to respond in a timely fashion, thus mitigating any further problems.

However, in moments where crises arise, it’s important that organisations mobilise as quickly as possible to quell any damage, which leads some businesses to assemble a ‘crisis team’. This team typically consists of whoever is responsible for social media, senior PR and communications, customer service, HR, legal, operations, technical and product or marketing experts.

Dependent on the issue, in terms of severity or category (e.g. site down for an extended period of time) additional people (e.g. the tech team) may be better placed to respond and monitor the problem.

3. Evaluation

Once identified, issues need to be assessed and prioritised.

Here are a few questions your organisation could use to frame its issue/crisis assessment:

A. What is being said? What is the seriousness of the issue?

B. Who is saying it? What is the influence or authority of the person who posts it?

C. How often is it being said? Is the issue becoming increasingly visible or fading away?

D. When is it being said? Is the issue having an impact at a significant time (e.g. new site/product launches)?

E. Where is it being said? Is the issue on a public platform (e.g. Twitter) or a private group or closed vertical social network?

Once these questions have been considered, organisations can start to categorise the importance of an issue and the speed with which it should be handled. This needs to be done quickly to mitigate further problems and prevent a crisis.

This assessment and categorisation process differs from organisation to organisation, with many opting for a simple scoring/traffic light system and others (often larger organisations) using social media monitoring software to track keywords and phrases, influence and volume.

More sophisticated software has the ability to categorise social posts according to criteria such as location and sentiment. It’s important to note that software shouldn’t replace humans entirely in this stage of the process, as context cannot always be identified even by the best AI tools.

4. Identification

Identifying crises (scenarios that would stop your business functioning) or issues (less serious challenges) is an important part of any social media strategy.

To do this most effectively, a social listening process needs to be established. Businesses should have at least one person that is responsible for the process of checking online media and social media on a daily basis.

There are a number of free tools – Tweetdeck for instance – that businesses can use for social media listening, but also plenty of more sophisticated options that may include extra features such as logo recognition or sentiment analysis.

The identification process should always start with a consideration of what scenarios are likely. Once these have been established, you can get more granular and consider which keywords or key phrases to track using social listening tools to quickly identify specific issues.

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What Is Social Media Strategies & Donor Cultivation For Non-Profits

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Non-profit entities are essential to almost every slice of life. Whether talking about an organization that provides relief for disaster victims, promotes health and comfort for the less fortunate, initiates educational opportunities for impoverished youth, or furthers artistic pursuits and funds enrichment institutions; non-profit groups are responsible for bringing to life countless worthy projects around the world. The most important issue facing today’s non-profit organizations involves building and maintaining a level of support that will make possible the noble causes to which they aspire.

Though the tried-and-true methods of raising support for non-profit groups can still be a fruitful source of donations, the Internet provides a wealth of new opportunities that can allow organizations to reach more potential donors and secure greater levels of support than ever before. Among these new ways of garnering support over the web are the slew of opportunities available through social media. Social media allows non-profit groups to deliver an appeal for support across a greater landscape as well as serve as a rallying point for like-minded individuals to pool their resources to reach fundraising and awareness goals.

In order to maximize the awesome potential that social media outlets afford non-profit agencies and causes, these vital topics should be examined and addressed thoroughly. For more info visit SEO Agency London

Establishing a social media presence.

Getting started on social media is a critically important step in establishing a flourishing cog in the fundraising wheel. Unlike beginning a personal social media profile, day one for a non-profit should involve establishing a presence that mirrors the mission of the group above all else.

One way to ensure a solid start is by taking the time to first define the group and its mission. If the non-profit organization is new, establishing this mission before opening a social media account is made easier by the fact that a mission statement and statement of intent and goals can be geared toward the unique parameters that are dictated by social media; meaning, creating a more succinct message to appeal to the constructs of the most popular social mediums such as Facebook and Twitter.

If the organization is already established and venturing into social media as a way to augment its support outreach, crafting an online presence through social media will entail boiling down the organization’s mission to be more “postable” in the various forums the online avenues provide.

Using social media to its full potential.

Once the social media profile has been created and steps have been taken to attract those who are most likely to support the cause, managing those new relationships becomes the most important aspect of the venture. These keys are essential to maintaining a thriving donor stream using social media:

A. Keep followers in the loop related to ongoing projects and goals.

B. Deliver news related to progress in specific areas of the group’s cause.

C. Recognize the support of donors and deliver “thank you’s” to those who have helped.

D. Define the ways that supporters can help (other than through basic monetary nation).Cultivating donors and calling supporters to action.

A social media platform is best used when it educates supporters on the benefits of their assistance. Using the platform to inform donors on the ways their support has helped and showing appreciation for past support – in as specific of terms as possible – encourages further support. Defining other ways supporters can help the cause, through sharing and urging others to join, is a way to build a social media following and encourage more donations.

The most important part of any fundraising appeal is a call to action. While some supporters will be motivated to act regardless of the post, many others will need a call to action to get involved.

Social media can be a significant help in increasing an organization’s donation stream. Utilizing all that social media has to offer will enable a non-profit group to accomplish its goals and allow for new frontiers of its mission to be envisioned.

Resources:

www.theguardian.com/voluntary-sector-network/2014/jan/23/how-social-media-can-change-fundraising

www.exacttarget.com/blog/5-simple-tips-for-fundraising-with-social-media/

www.slideshare.net/See3/3-ways-to-use-social-media-for-fundraising-slideshare

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What Is The Importance Of Paid Social Media Campaign

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Paid social media campaigns are important to make an impact on your audience. Organic posting is no longer enough for businesses to be seen.Social Media still feels like the wave of the future. However, understanding how to use it to grow your business is essential in reaching your maximum audience.

The amount of people using social media is increasing daily, and trying to keep up with every new app can be difficult for companies to tap into. Does this mean you have to do this alone? Of course not, hiring a company to manage and run your social media accounts allows your company to really reap the benefits of being social media savvy. For Digital Marketing Companies Check Vivid Digital

Measuring success, is translating into likes, views, and conversation, for example cable companies used to judge shows based on ratings. Since streaming channels have become the source of entertainment, and measuring ratings has become difficult, cable companies now judge a show’s success on how many people are talking about it on social media.

Similarly, small businesses can really find success in social media campaigns, gaining the publics interest and trust outside of personal interaction, is online. Customers love to rant and rave about their experiences to their friends and families, and the fastest way to do so is on social media. So, why not start the conversation?

Starting a paid social media campaign can seem scary. You might ask yourself where do I start, and how different can it really be from an average campaign? Well, what is interesting about all of these social media outlets is their drive to help companies reach a larger audience. For SEO Agency in London visit here

Sites like Facebook, and Snap chat really thrive on business interest. More importantly, it is cost-effective, and flexible to any budget. Campaigns can become really creative, with all of the technology at the disposal of social media. Sites are realizing the strong interest and are making themselves more accessible, for companies to expand their brand.

As cost-effective as paid social media campaigns can be, simply paying $5 on Facebook to reach x amount of people isn’t enough to make an impact. Paid social media campaigns take time, and social media allows companies to be flexible in the sense that they get direct feedback from consumers and adjust accordingly.

It comes down to the measurements, sure you paid so much money, but if it doesn’t translate into an increase of views, likes, and conversation then you haven’t really maximized consumer interest. At the same time if you aren’t spending some money then you are not exhausting the full potential your company can have. As blogger Justin Lambert said, “Brands have an ultimatum: pay to play or forfeit the game.”

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Top Features of Virtual Phone System you will need in order to Ensure your business .

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A virtual PBX system is implemented through a switching network or Internet protocol medium. The system operates from the service providers’ site itself, so the customers are not required to buy, install or maintain any equipment. Since the virtual phone system is shared among numerous users, compared to the traditional PBX system its service cost is low. Moreover, a hosted VoIP system has all the features that the business telecommunication systems of large companies boast of. Check for the Features of Virtual Phone System in Linkedphone

If you are considering an effective communications system for your home business, you can never go wrong with a virtual phone system. Not only is it the most affordable solution available, but it will provide you with all of the features you will need in order to ensure that your business endeavor is a success.

Affordability

New home business owners are concerned with their expenditures—and for good reason. Getting started can certainly be expensive, and without an effective means of money management, it is highly unlikely that a business will succeed. A virtual phone system is truly inexpensive when compared with the alternatives, and not just on a monthly basis.

There are no jacks to install and no expensive software to purchase, making the start-up costs practically non-existent. To compare monthly costs, a landline with all of the features and unlimited long distance can cost between $75 and $100 per month while a virtual system that is loaded with features aimed toward home businesses may cost as little as $20 per month.

Landline vs. Virtual System

While landlines are still considered the most traditional form of telecommunications for homes and businesses, they are certainly not the most effective. Most landline companies do not offer discounts to homeowners who choose to install second lines, and they do not offer all of the features that a virtual phone system can provide.

The virtual system will allow you to separate your telephone numbers so that one is dedicated to personal use while the other is strictly for the business—without all of the added costs associated with multiple lines of service. On the same note, most of the features you need to be successful are included in the price associated with a virtual system; you may be asked to pay extra for certain features with a landline company.

Features

One of the most prominent features associated with a virtual phone system is the ability to set up an information hotline on an extension. If you are running a home business, this can save you precious time. An information hotline is available 24 hours a day, and is essentially a recorded message for your callers who are interested in learning more about the products or services you offer. It can also be used to record directions and hours of operation for your customers to hear.

Mobility

Almost all phone service providers will give you the ability to take your telephone number with you through the use of the call forwarding feature, but landline and mobile phone providers often charge for you to forward your calls. With a virtual phone system, you can easily forward your business telephone number to your mobile phone, or home or office landline if the situation calls for it.

This makes you available to your clients and customers all the time, regardless of where you need to travel for personal or professional reasons.A virtual phone system is a great way for you to ensure that your home business is successful because it saves you money, provides you with features that will lend to your productivity, and allows you to be available to your customers 24 hours a day with call forwarding and information hotlines.

 

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The Virtual Phone Systems Have Sophisticated Features For Business

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Instead the PBX system will be maintained at the service provider’s site. You can add new features and expand the system with ease.An efficient PBX system is a compelling necessity for a company’s business communication more so for incipient businesses. Any ineffective communication system can cripple an incipient business and retard its growth.A Virtual or Hosted PBX system operates through a service provider. A Virtual PBX service provider caters to a number of companies and hence utilizes multiple PBX systems with redundant components. They have the technical personnel to provide you uninterrupted 24×7 services.

Setting up new branch offices and appointing new staffs to operate the business in a preferred location may not sound economical to small business entrepreneurs. Creating virtual offices is the ideal option in such a circumstance. You can stay in touch with your customers located cities apart at low cost with the aid of virtual office phone systems. These systems enable entrepreneurs to manage their offices from anywhere – even a car, home or hotel room – thus giving a high degree of physical independence. Check for The Virtual Phone Systems Have Sophisticated Features For Business in Linkedphone

State-of-the-art Phone Features

Virtual office phone systems are best suited for small businesses and medium businesses as they enable them to project a big business image. These phone systems are implemented through dedicated connections. Virtual PBX systems have many sophisticated features that are not found even in the latest business phone systems. The features include virtual receptionist, auto attendant, find me follow me call forwarding, call transfer, voicemail, fax mail and so on. The auto attendant system presents a menu of options such as dial by name directory, dial by extension, zero out to operator and group dialing to the callers.

The sophisticated interface presented to the callers can make your business appear a flourishing one. You can even customize the auto attendant to greet the callers with their own professional greeting messages. One can receive local and toll free numbers for the desired locations from the virtual PBX service providers. The calls can be routed to the appropriate person’s mobile number or residence phone number, whatever has been provided in the phone number list, irrespective of the person’s present location. If nobody is there to attend the call, the callers will be diverted to a voicemail system, where they can leave their messages. Customers can receive their faxes in their email account using the fax mail.

Handy Phone System

Traditional PBX systems are expensive and require heavy equipments to be installed at the company premises. That is not the case with virtual office phone systems. These do not require any hardware or software to be installed at the user’s site. All the equipments are maintained at the service provider’s site itself. Moreover, these systems are scalable to a large extent; users need not worry about the additional equipments and phone lines needed while expanding their business, since all these are maintained at the provider’s location itself.

 

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SOME OF THE TOP KEY FACTORS THAT EVERY SUCCESSFUL WEB DESIGN NEEDS

Teamwork is so important. Growing up, every team sport and group project was touted as a “team-building experience” that we needed as we got older. As you entered the workforce, you realized that teamwork actually is as important as advertised in your youth.I believe teamwork is at its finest when you have a wide spectrum of very different roles come together. That is what attracted me to inbound marketing and web design in the first place. Just like basketball (or any other team sport), you have a set of individuals, each with their own specialty and role, working toward a common goal. For Digital Marketing Agency Check Vivid Digital 

 HERE ARE SOME OF THE TOP KEY FACTORS THAT EVERY SUCCESSFUL WEB DESIGN NEEDS ARE AS FOLLOWS :

UX Designer

An Agile web design process always begins with the team’s involvement in scoping and prioritizing elements of the project. Your team should always include a UX designer.The UX designer is like an architect and helps formulate the website strategy by conducting initial research on a client’s current website and analyzing it to help craft buyer personas, set goals and create a blueprint for the new website. Every step following the strategy is in place because of this role.

The designer is also responsible for bringing the pages to life using the wireframes created to mock up each page. The designer focuses on creating site concepts as well as developing templates and the graphic design for the website.The UX designer works in tandem with the team, and in particularly close collaboration with the content specialist.

Content Specialist

Content is such an important part of your website, but it doesn’t always get the attention that it deserves. Too often, the task of writing gets delegated to someone who is not a professional writer, which can cause poor conversions and project delays.

A great web design project needs to have someone spearheading content creation. This person should have experience in writing web content, educational marketing copy and persuasive conversion offers. In this role, the content specialist uses the personas for direction to create content for each page of your website.The content specialist should have an eye for detail and be able to use their writing to persuade your audience.

Marketing Strategist

The marketing strategist plays a key role in the long-term success of your website. This individual works to ensure the success of the client and their team. The marketing strategist sets expectations, makes sure the team and budget are on track, and works with the rest of the roles involved to set realistic deadlines for the web design project. This person routinely checks in with the team and helps team members overcome any obstacles, relaying information to the client as necessary, while also ensuring all project stakeholders stay on the same page.  SEO Companies in Hyderabad visit here page. 

The marketing strategist should also understand the latest internet trends and know how to optimize a website for the best conversion rates in the long term. Often, this person collaborates with the content specialist to create offers, blog posts and other content to attract and convert website visitors.The marketing strategist’s involvement doesn’t stop after the website launch. This individual focuses on bringing your ideal customers to the site and converting them into leads and sales. As such, the marketing strategist plays an important role in maximizing your website’s ROI.

Editor

It’s important to have a great editor as part of your website project. A professional editor ensures that everything on your website is working, complies with brand guidelines and is error-free. The editor tests workflows, calls-to-action, internal and external links, and more. The difference between having a nice website and a great, professional-looking website is often the work of a strong editor.

Website Developer

Strategy, content and design are all key, but without a team of developers to tie all those pieces together, your website will never be built. The website developer (or development team) uses the web strategy, content and design to build out the website. In this role, the developer builds out the code for the website, performs multiple tests and ensures any bugs or issues are dealt with accordingly. The backend developer builds the website.

Building a successful website takes teamwork. Trying to redesign your website without the expertise of the roles above can prove to be a difficult process, which may call for partnering with an agency.

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Some Of 9 Ideas To Instantly Making Your Website More User-Friendly

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. Fortunately, it is easy to make your website more user-friendly.

Here are 9 ideas to get you started on making your website more user-friendly are as follows :

1. Accept online orders

Online shopping is a way of life now. People don’t like to be limited by store hours or location and don’t want to be bothered to have to go somewhere or call someone to place an order. Promo Search has full e-commerce capabilities, so visitors can easily place an order directly on your site. This gives your clients the freedom to do business when and where they want. It also expands your list of potential clients to the World Wide Web. Digital Marketing Companies in Hyderabad visit Vivid Digital

2. Improve Your Site Layout

Keep in mind that many users are now accessing websites via mobile devices. About 80% of internet users own a smartphone and they are spending more and more time accessing the Internet via their phones, especially as data costs come down and unlimited data is the standard.With that in mind, having a responsive layout becomes even more critical. Does your site look good on both desktop and mobile? It doesn’t necessarily have to look the same. It is more important that mobile users can see things without having to zoom in every few seconds and navigate easily throughout the site.

3 ..Make content easy to skim

People rarely read anything word for word, but they’re more likely to read and understand the content on your website if it’s clear and concise. The best way to do this is by employing bulleted lists. That way, your website visitors can easily skim your website for the information they’re looking for.

4 Pay Attention to CTAs

Do you have strong calls to action (CTAs) on your pages in locations that make sense? Site visitors who decide to buy or register for your newsletter want to know how to take the next step. Make this simple by using a strong CTA that’s easy to locate.Look at what payment processing platform Square does with their CTA button. They consider both a color that will pop against the background and even the wording of the CTA, which simply reads “sign up with Square.” They have also chosen to place the CTA button above the fold and additional information underneath. This allows the user to find the button from the minute he lands on the page.

5 Add search functionality

Have you ever been on a company’s website and left out of frustration because you were unable to find what you were looking for? Don’t let this happen to your web visitors! Adding search functionality makes it easy for visitors to quickly find exactly what they’re looking for.

6 Beef Up Your Contact Page

If you don’t have a straightforward way for consumers to contact you, you risk losing the trust of those who land on your page. About 51% of people state they believe complete contact information is something many websites are missing. If your contact is simply an email, consider beefing up this information. The more ways you allow a user to contact you, the better. Consider adding a toll-free number, a live chat option, a knowledge base, and user forum. These factors all add credibility to your site. For SEO Services Check here

7 Include your social media icons

A strong social media presence is a must for businesses who want to be successful now and in the future. If you have active social media accounts, add them to your website to grow your following. Your web visitors will love being able to connect with you in this less formal environment and you can keep them up to date on specials, hot new products and more via your social channels.

8 Choose Color Carefully

Choose the colors for your website carefully. You need a perfect balance between beauty and clarity. Not only does your color palette need to make sense for your industry, but the contrast between the background and text needs to be enough that the visitor can read text easily and not strain the eyes.Look at the bold colors the Van Gogh Museum uses on its website. The pop of red and the vibrant colors in the painting used for the background draw the eye of the user. Because the industry is art, the site can get a little more creative in the colors they use, combining colors for a palette that a more conservative industry, such as banking, wouldn’t use. This combination works well for this particular site. Although the white text on the partial cream background does not work well, the rest of the site is spot on.

9 Don’t make someone pick up a phone to get information

The more digitally dependent people become, the less we like having to do something as manual as making a phone call. Most of your visitors’ questions will be about products. They’ll want to know the material, the available colors, the imprint size and countless more answers. You could manually add all of this information and make sure you’re continuously keeping it up to date. Or you can use PromoSearch and all of the products from the SAGE database will automatically be added to your site, along with all of the product information.

Make Your Website User-Friendly

These eight things will instantly make your website more user-friendly, but the key to a site with good UX is to make improvements consistently. Take the time to ask your customers what tools would help them and add those to your site. Remember, the tools that are useful for an ecommerce site will differ from those that are useful for a blog.Test everything and try to see your site through the eyes of your target audience. Eventually, your site will become easier to use for your particular site visitors and potentially lead to more sales or new clients.

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12 Rules for Professional JavaScript in 2016

Cory House

Disclaimer: I speak in absolutes below for brevity. Yes, nearly every “rule” in programming has exceptions.

JavaScript is hard. It moves so fast that it’s often unclear whether you’re “doing it wrong” at any given moment. Some days it feels like the bad parts outweigh the good parts.Yet there’s no point in fighting it. JavaScript is eating the world. So we might as well do it right.

Here’s my take.

1. JS Belongs in a .js File “C’mon, it’s only a few lines…” Yes, I mean nearly all*. Why? Because it aids readability, enforces structure, and saves bandwidth. Inline JavaScript must be downloaded every time the page is loaded. In contrast, separate .js files are cached. As you’ll see, this rule helps support a long list of other rules below. That’s why it’s rule #1.

2. JS Code Should be Static I’ve seen many creative hacks for making JavaScript dynamic. People use server-side languages like C#, Ruby, or Java to write dynamic JavaScript in a string. Don’t do that. You lose code coloring, syntax highlighting, and intellisense support. And remember, JavaScript belongs in a .js file (see rule #1).

Instead, use JSON to introduce dynamic behavior. I call this the JavaScript Configuration Object Pattern. Here’s how: inject JSON into the head of your application and utilize that data to fork logic as needed. You might be thinking “Hey, this contradicts rule 1!” I view JSON as data, not code, so I make an exception here in order to support static, separate JavaScript files. For Top web design company visit Vivid Designs

StackOverflow uses this pattern. As does Google. So you’re in good company. Just view their source:

As you can see, StackOverflow is injecting personal settings like isNoticesTabEnabled. This simple snippet of JSON provides the necessary data for providing custom behaviors while using static JavaScript code files. To make this happen, serialize a server-side class into JSON and place the result in <head>. Then you can reference this data structure as needed in your static JavaScript code, knowing it will be available because it’s injected in the <head>.

3. JS Should be Minified Minifying reduces file sizes, which speeds page loads. Remember, performance is a feature. And of course, to minify, you need to place JavaScript in a separate file (Again, rule #1). Minification was once a hassle. Today, it’s automated and simple. There’s a dozen ways to get it done, but Gulp with gulp-uglify is a low-friction and automated way to get rolling.

4. JS Should Be Linted Real-time Linting enforces style guidelines, finds typos, and helps avoid errors. There’s a variety of linters out there, but I suggest ESLint. You can run it via Gulp with gulp-eslint. Gulp can watch all your JS files and run the linter everytime you hit save. Oh, and again, you need your JS in a separate .js file to lint it. Starting to see why I made “JS should be in a separate file” rule #1?

5. JS Should Have Automated Tests We understood testing was important on the server years ago. But it’s been largely ignored in JavaScript until fairly recently. Today’s typical JavaScript application has more surface area than you can practically test regularly by hand. With JavaScript handling so much logic, it’s critical to have automated tests.

You can do automated integration testing via tools like Selenium. However, integration tests are often brittle, so I suggest focusing on automated unit testing. There’s a variety of options for automated unit testing. I suggest Jasmine if you’re new to JavaScript testing and Mocha with Chai if you want the ultimate configurability.

6. JS Should Be Encapsulated We learned the risks of global variables years ago. Thankfully, there are many ways to encapsulate JavaScript these days:

Immediately Invoked Function Expressions (aka IIFE) Revealing Modules AMD (typically via RequireJS) CommonJS (used by Node.js, use in browser via Browserify or Webpack) ES6 modules Bottom line, ES6 Modules are the future. The great news is, although they’re not yet supported in browsers, you can use ES6 modules today if you transpile via Babel (and as you’ll see below, you should).

If you don’t want to transpile, CommonJS is likely your best bet for today. Since Node uses the CommonJS pattern, you can use npm to pull down 1,000’s of packages. CommonJS doesn’t run in the browser without a shim, so you’ll want to use a tool that packages it for the browser like Browserify, Webpack, or JSPM.

7. JS Dependencies Should Be Explicit This rule closely relates to the rule above. Once you’ve started encapsulating your JavaScript, you need an easy way to reference other modules. That’s the beauty of modern module systems like CommonJS and ES6 modules. You simply specify your dependencies at the top of the file, much like an import or using statement in Java or C#. JavaScript has finally grown up.

8. Transpile to JS The latest version of JavaScript, EcmaScript 2015 (more commonly known as ES6) was officially released in June. Browsers still lack support for most of the new features, but that doesn’t matter. You can enjoy the long list of new features today using Babel. Babel transpiles ES6 to ES5. And assuming you can live with some performance quirks, you can enjoy the new features today. JavaScript is expected to release new versions once a year now, so we’re likely to be transpiling forevermore. Transpiling gives us the future today. Best web development company in Amritsar

Or perhaps you love the comfort of strong types? Then consider TypeScript which compiles down to JavaScript.

Bottom line is this:

You don’t have to write ES5 anymore. Consider using an abstraction that gives you extra power. 9. JS Should Have an Automated Build We’ve already talked about linting, minification, transpilation, and testing. But how do you make all this happen automatically? Simple: With an automated build that watches files. Again, Gulp is a popular tool to tie all this together via its watch function, but Grunt and Webpack are other excellent options to consider. Or, if you’re a whiz at Bash you can simply use npm as a build tool. The point is, don’t expect people to remember to run these things manually. Automate and enjoy the benefits!

10. Use a Framework or Libraries Pull something awesome off the shelf and get rolling. Need to stay light? Try Backbone or Knockout. Or maybe plain ‘ol jQuery is enough. Want something more full-featured and opinionated? Try, Angular, Ember, or React with Flux.

The point is:

Do not attempt to start from scratch. Stand on the shoulders of giants. React with Flux is my current favorite combo for client-side dev. That’s why I just published a comprehensive Pluralsight course on the topic. In the course I walk through a build process that implements many of the practices above. The starter kit is on Github.

Regardless of which framework you pick, make sure to separate your concerns. Which leads to the next point…

11. JS Should Separate Concerns It’s easy to get in the habit of placing all JavaScript in a single file, or to blindly follow the advice of your framework. Don’t forget the lessons you’ve learned on the server when you move to the client.

By separating concerns, I don’t mean merely separating models, views and controllers like you do in MV* style frameworks like Angular and Knockout. I’m saying this:

Think like a server-side developer when writing JavaScript. Separate your presentation from your business logic and data access. This means AJAX calls should all be in one spot. Create a centralized client-side “data access layer”. This also means logic that doesn’t have to be part of the presentation layer framework you choose should reside in separate “POJOs” (Plain ‘ol JavaScript objects). Business logic modules should contain plain JavaScript — in other words, no framework specific code should reside inside. This makes the logic easy to reuse, easy to test, and it’s not impacted when you decide to move from Angular to the hot new flavor of the month.

12. Use a Starter Kit That’s a lot to keep track of. And it’s silly to start out each new project with a blank slate. Instead, sit down with your team and decide how you want to build JavaScript projects. Build a starter kit that implements a simple example so everyone has a clear, shared vision on how to get things done.

A starter kit should include linting, minification, bundling, a production build, and a few example automated tests. I suggest including a simple example app that puts this all to use. Then provide a command that removes the starter kit and places the project in a state that’s ready for development.

My starter kit is React Slingshot. I build this starter kit from scratch in my new course “Building Applications in React and Redux in ES6”.

And even though my starter kit is specific to React, if you’re in Angular, Backbone, etc, the core principles and features remain relevant. That said, be sure to Google for other starter kits for inspiration.

So why use a starter kit? A starter kit creates a pit of success. It makes following your team’s agreed list of best practices automatic. A good starter kit makes doing the right thing the easy thing.

Well, That Was Overwhelming. Yes it was.

We’ve entered an era where the front-end is complicated enough that we need front-end specialists. Don’t expect everyone on your team to understand how to do all this in detail. Agree on a starter kit that codifies all your decisions. This way, everyone can start with the same solid foundation on your next project.

See things missing? Disagree? Chime in on Reddit.

Cory House is the author of multiple Pluralsight courses including “Building Applications with React and Flux”, “Building Applications in React and Redux in ES6” and “Clean Code: Writing Code for Humans”. He is a Software Architect at Vinsolutions and trains software developers internationally on software practices like front-end development and clean coding. Cory is a Microsoft MVP, and founder of outlierdeveloper.com.

 

 

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